She's with the brand

PUBLISHED : Friday, 24 February, 2012, 12:00am
UPDATED : Friday, 24 February, 2012, 12:00am


I think Ksubi jeans have the best cut, at least for me. I also love Cheap Monday and vintage Levi's

After working for many years in fashion public relations, Inti Tsui has become known for her rock chick, too-cool-for-school look.

She reinforces this image with her spiky hair, 26 ear pierces and more than 21 tattoos - a few of which are by Japanese fashion label Undercover's creative director Jun Takahashi, who drew sketches on her upper arm during his Hong Kong visits.

When it comes to fashion and styling, Tsui, who's worked with A-Vibe and Lane Crawford, adopts a mix of rock and ghetto-chic, wearing as much attitude as the dark powder on her eyelids.

The closet in the Causeway Bay apartment she shares with her brother is neatly organised according to different categories. She has so many T-shirts that they fill almost all of her drawers. Most come from different gigs she's been to over the years - she has Linkin Park, Scissor Sisters, Yeah Yeah Yeahs and Fall Out Boys tees, among many other bands.

Tsui doesn't just wear the graphic T-shirts during the day. 'When I go to work, I'll layer the T-shirt with a hooded sweatshirt and leather bomber jacket, and for the night, I will wear a baggy T-shirt with leggings, paired with Louboutin wedges or my well-worn Converse, depending on the mood.'

She also has a lot of denim. Tsui has at least 40 pairs of jeans, including skinnies in a rainbow of colours from Insight and a playful pair featuring a fake fishnet stocking print by Jeremy Scott for Ksubi.

'I think Ksubi jeans have the best cut, at least for me. I also love Cheap Monday and vintage Levi's ,' she says. 'Last season denim jumpsuits were big, so I bought five pairs, but I ended up always wearing the same one.'

Whenever Tsui wants to add a 'girlie' element to her outfit, she goes for a summery dress and finishes the look with le smoking-style blazers. She's got jackets from Karl Lagerfeld and an open-back number with silk-linen from Ksubi.

An avid fan of online treasure hunting, Tsui has bought vintage shades from Cazal, Christian Dior, Karen Walker and Marc Jacobs.

'I'm obsessed with sunglasses. I had so many pairs I had to give some away because I didn't have the space. But still, I keep searching for more,' she says.

Tsui's shoe closet is full of high-top hip hop styles from Nike and Reebok, including classics, colour-blocking styles and a limited Hello Kitty crossover.

Some are even in men's sizes, which are 'easy to throw on and work with everything in my closet,' she says.

There are also at least 10 different pairs of Converse canvas shoes, some of which she has been wearing for a decade. Tsui confesses that she was once a shopaholic, but says that she has now outgrown that phase.

'Forget impulse shopping,' she says. 'It's all about impulse tattooing for me now.'