Swire Group

Giordano takes the Mickey ...

PUBLISHED : Wednesday, 07 March, 2012, 12:00am
UPDATED : Wednesday, 07 March, 2012, 12:00am

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There seems to be a trend among casual-wear brands to capitalise on the popularity of cartoon characters. We've seen Chocoolate teaming with Hello Kitty and Bossini jamming with the Smurfs. The latest is Giordano, which has linked up with Disney characters from Mickey Mouse to Donald Duck, Goofy and Pluto.

A string of teeny-bop stars, including Fiona Sit Hoi-kei, Chau Pak-ho, Shiga Lin and local rock band Dear Jane, attended the launch of the collection on Sunday at a pop-up store in Cityplaza, Taikoo Shing.The stars gave the collection a cool styling twist. Sit opted for a sweet, vintage-inspired look by pairing a polka-dot Minnie T-shirt with a white tiered dress and Mary Jane heels. Lin chose a rock-chic look with an oversized T-shirt, hot pants and pink biker boots.

Sit showed an artistic bent by presenting a T-shirt featuring her hand-drawn caricature of best buddy singer-songwriter Khalil Fong Dai-tong.

 

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