Anthony Hill has based his fashion line on a tried-and-tested concept: classic men's wardrobe staples.
'I wanted to create a brand that would stand the test of time, both through quality and design,' says the Hong Kong-based British designer. 'We live in a time of fast fashion, where clothes end up in the back of a wardrobe within six months. How much of what is being made today will our grandchildren want to wear?'
Launched in 2010, Hill will feature three edited collections a year, covering three essential men's styles: shorts, chinos and blazers. While two are seasonal, the third - called the trans-seasonal collection - will be available until demand runs out.
After previously working with several fashion brands, Hill moved to Hong Kong in 2006 and was soon inspired to launch his own collection, developing a line of luxe basics that men could piece together with their own style and personality.
In November, Hill launched its trans-seasonal collection featuring two styles in each category, including a double-breasted cotton blazer, tapered chinos and tailored shorts, priced at HK$5,000 and up. The colour palette is classic with shades of grey, black, khaki and navy.
'It's different in that it has a very British fit that is slim and tailored,' he says. 'Everything is handmade in family-run workshops in Hong Kong - it takes two days just to make a blazer.'
Also part of the appeal is the brand's choice of unique fabrics, which were chosen or developed especially to suit the Asian climate. 'We've created versatile pieces such as the jersey blazer which you can easily fold into your suitcase, or hang up in the shower to remove the creases,' says Hill. 'We wanted to offer something for this climate - fabrics that are lighter and breathable for people who live here.'
Next up is the launch of a pocket square collection featuring Hill's custom illustrations, as well as the first spring-summer collection in April. The line is currently only available through private trunk shows, although Hill says retailers will soon follow, provided quality is ensured through small quantities. 'We want to stick to what we do best,' he says.
A good blazer
A pair of dark denim jeans
A few tailored shirts including white and light blue
A few good quality plain T-shirts
Quality polo shirts
Tailored shorts in different lengths
Two tailored suits in navy and grey
White pocket square
Couple of good knits (V or crew neck)
A few good ties (plain or striped)
A trench coat or Mac