Boree and FashionTV put their feet together to launch hot summer flip flops on a chilly night

PUBLISHED : Monday, 12 March, 2012, 12:00am
UPDATED : Monday, 12 March, 2012, 12:00am


At shoe brand Boree's launch in dragon-i, some notable names from the fashion industry tried to heat things up on a freezing night.

The FashionTV cameras covered the event. Having joined hands with Boree, a brand under mainland firm Baofeng modern International, well, in this case, feet, it was a celebration of the launch of their first joint branded shoe collection. Loads of colourful flip-flops embossed with ftv logos.

Shoe lovers celebrated the new venture, including Ana Rivera, Shirley Hiranand, Reyna Harilela, Audrey Chiu, Gisele Koo and Scott Crolla. FashionTV's chief executive Yaron Jakubowicz, who flew in for the night, and Chen Qingwei, executive director of Baofeng Modern, also attended. Though she wasn't among the gals in bikinis, Rivera was definitely the cynosure of most eyes.

'I like them, they're comfy, I like the bead work on the ones I got to wear,' she said, before she sashayed off into the night under a shower of flashbulbs that followed her.

German model Laura Weyel, who led the show, in her new pixie haircut, was also excited for a new summer shoe closet update.

'The flip flops are so beautiful and colorfully designed. I like the ones with the high wedges - they make you taller of course,' she said. 'But also, they are very comfortable to wear, more so than most of my high-heels and peep toes.'