Really short but strategic

PUBLISHED : Friday, 16 March, 2012, 12:00am
UPDATED : Friday, 16 March, 2012, 12:00am


Corporate Innovation and Growth Course

In today's globally competitive and fast-changing environment, companies are forced to learn how to adapt and seek new opportunities just to survive. Indeed, managers and executives are keen to learn how to manage innovation, and to develop new business in a competitive sphere.

The corporate innovation and growth programme at the Hong Kong University of Science and Technology (HKUST) Business School Executive Education Office is a two-day programme that instructs students on the best practices for managing innovation and growth as practised by global leading companies.

The course makes use of lectures, case studies and class discussions.

'This programme will discuss various organisational models and management systems for managing innovation and new business development,' says Professor Roger Chen, a faculty member. 'We show companies how to manage innovation through holistic, eco-management systems, rather than through piecemeal efforts.'

Chen says the short course is aimed at executives and managers who are responsible for their companies' growth, new business development and other innovation strategies and activities.

'There are about 30 people in a class, and most are in senior management, with positions such as vice-president, director and manager, from diverse industries and functions. About 15 per cent of the students are fly-in participants,' says Chen.

Those who finish the programme on June 19 will receive a certificate of participation from the HKUST Business School. The deadline for registration is June 1.