Course aims to bring world to China and China to the world

PUBLISHED : Saturday, 17 March, 2012, 12:00am
UPDATED : Saturday, 17 March, 2012, 12:00am


Executive MBA
The Chinese University of Hong Kong

Hong Kong's economy is closely tied to the mainland and the rest of the world. This being so, executives must combine the best of Chinese and Western management cultures to excel.

'Our goal is to bring the world to China, and China to the world,' says Professor Andrew Chan Chi-fai, director of the Executive MBA (EMBA) programme at the Chinese University of Hong Kong (CUHK).

'We operate in an intensely competitive and interconnected global environment, and executives need to master four crucial dimensions - China, the West, tradition and modernity - in order to succeed in the workplace.'

The world is changing and executives need to be open-minded and socially responsible, Chan adds.

'In a highly competitive market, there are various new concepts and strategies in management and marketing,' he says. 'It is not possible for one to gain this knowledge on their own, which is why [people] need to do the course. Don't lock yourself up in an ivory tower - step out into the world to broaden your horizons and expand your network.'

Networking is a key element of the programme. During the first week of the course, students go on a local residence week in a hotel where they get to know each other through team-building activities.

Then, towards the end of the course, students go overseas to learn about business management in other places. 'Students get to vote for a place that they want to visit. Last year, we went to Germany. We visited some banks and corporations to learn about their operations,' says Chan.

To further expand students' networking, the programme invites leaders of the business community, government and non-governmental organisations to be guest speakers. 'This as a win-win approach for students and alumni to benefit from the wisdom and experience of the speakers. Business and social leaders, in turn, may identify opportunities for collaboration with our faculty, students and alumni,' says Chan.

The curriculum, which includes courses in accounting, financial management, business law and business management, aims to provide students with the knowledge to make good business decisions.

The programme also puts a lot of focus on educating students to be socially responsible.

'I think first-class executives have to be willing to give back to society, on top of contributing to their respective organisations. Since 2002, we have collaborated on the Talking to CEOs series with RTHK, ATV, Cable TV and BNC to enable our students to share their success stories,' says Chan.

Applicants must have a bachelor's degree, at least seven years of post-qualification business or relevant work experience, including five years in a managerial position.

Classes are held from 6:45pm to 9:50pm every Friday, and from 2pm to 6:45pm every Saturday at CUHK's MBA Town Centre in Central.

The course takes students two years to complete.