Village life the next best thing to being there
If you haven't got tickets, the Sevens Village is the chilled out zone to watch the tournament. In fact, it's even a popular haunt for those with tickets to catch a couple of games away from the action-packed pace of the stadium.
The village, located across the road from the stadium was an initiative of the HKRFU to offer an alternative to So Kon Po that some say has the atmosphere of Henman Hill or Murray Mount at Wimbledon.
There's plenty of Hong Kong's ultimate status symbol . . . grass. Well, faux grass, but it's green and you can get horizontal and watch the rugby on a picnic rug.
The screen is huge - measuring 6 metres wide and almost 4 metres tall - and broadcasts live every minute of the action.
The village is into its eighth year now and has gone from strength to strength, this year welcoming HSBC aboard as title sponsor.
Wagyu and Oolaa restaurant chain run the catering serving sports fans' usual favourites of beef burgers and Aussie pies, along with alternatives such as roast vegetable and salad rolls, breakfast burritos with scrambled eggs, bacon and tomatoes, jumbo hot dogs and chicken curry with steamed rice.
There's plenty of beer on tap and a garden bar atmosphere with tables and umbrellas.
This year, there is a new interactive rugby zone - an area where fans of all ages and all abilities can test themselves against former greats such as George Gregan and Jason Robinson in the Speed Pass Challenge, Line Out Challenge and Big Bosh Challenge.
'I have been to the village here before but this year it is being taken to another level,' said Gregan, who is an ambassador for the bank.
'There is so much demand for the Hong Kong Sevens that this is as close to the action as you can get without having a ticket.
'The ambassadors will be spending time in the village, trying out the new interactive rugby zone and signing autographs.
'Jason Robinson and I are always competitive when we get together but he beat me in Dubai, so I am determined to win here.'
The first 250 Premier customers who rock up to the village each day will be given a free rugby refuel voucher which gets them and a friend a free food and drink item.
Number of World Cup finals HSBC ambassador Jason Robinson (who will be in the Sevens Village) has played in - two union, one league