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  • Jul 28, 2014
  • Updated: 6:48pm

Hong Kong Sevens

The Cathay Pacific/HSBC Hong Kong Sevens is an international seven-a-side rugby tournament held every March as part of the Sevens World Series and featuring the world’s top teams.

Where business meets pleasure

PUBLISHED : Friday, 23 March, 2012, 12:00am
UPDATED : Friday, 23 March, 2012, 12:00am

I've always been sport crazy but before I moved to Hong Kong, rugby wasn't on my radar - I was an Aussie Rules man. But the hotbed of rugby that is CBRE's Hong Kong office soon changed that. We've been stalwart sponsors of Hong Kong Football Club rugby section and our staff includes a plethora of players through the grades. On the corporate side, the Sevens is a key part of the year and we've hosted a box for over a decade. Our box is always buzzing and is never empty. Last year we had a large number sitting on people's knees just to get a seat for the final. The client relationships that are built and nurtured are some of the strongest that I have seen.

Craig Shute

Senior Managing Director, Hong Kong, Macau & Taiwan CBRE

Jebsen invested in the Sacred Hill winery in New Zealand in 2000. As you can imagine, a few of the guys there are passionate rugby players and supporters. Back in 2004, the initial sponsorship deal was agreed for Sacred Hill to be the official wine of the HKRFU and the Sevens. Our box is full of an international crowd. The constant flow of customers, colleagues, friends and even competitors epitomises what the game of rugby is all about. This year, we've decided to produce less-conservative Sevens corporate shirts. A sea of orange should be spotted around the centre-line of the East stand, and we've focused our Friday night guest list around friends with young children, which we are confident will become yet another Sevens tradition.

Gavin Jones

Director of Jebsen Fine Wines

We've had a box for a decade. It's the best way to get our clients and partners to spend a weekend with us in a convivial atmosphere, confident in the knowledge that everything we talk about will be forgotten. Our box is on the lower floor near the South Stand which is brilliant. We can also gaze up at the South Stand and remember what we were like 20 years ago - some of us even remember the old stadium and the flooded pitch of 1992. The years tend to blend together. The Sevens gives us a spectacular environment in which to entertain clients, to 'go beyond the boardroom' and to have a weekend of fun.

Ian Thubron

President, TBWA/Greater China global advertising and communications

We'll have several hundred clients with us over the course of the weekend at our boxes. Our involvement started in 2004 and is always oversubscribed. The Sevens has really been a smart investment - I've lost count of the number of bank and corporate CEOs who cancelled their boxes in recent years and now regret it as they can't get back in. Over the course of the last decade or so our themes have ranged from Gladiator, to Indiana Jones to The Mask of Zorro. This year we have decided to theme the box around our 200th anniversary.

Stephen Bird

Chief executive of Citi Asia Pacific

As the official beer of the tournament, Carlsberg is part of the fabric. Having a corporate box is important to us to ensure we share this fantastic experience, not only with our rugby-loving consumers, but also with our customers. The biggest challenge every year is to select the lucky ones who can be part of the experience. This year, we've decided upon a box on the main level instead of the corporate level to stay as close as possible to our consumers.

Daniel Sjogren

Managing director, Carlsberg Hong Kong

The Sevens are absolute bedrock to our culture. Our themes over the years have included the Rabbit Hole for last year's Year of the Rabbit, the Ice Box in 2007 with amazing ice carvings, a surf safari and an Aussie beach theme to celebrate the new Australian office opening. This year our theme will be Long Bar, as this is the Year of the Dragon and long is dragon in Cantonese. I doubt we've come close to having the most expensive box, and we haven't always got the gong for the 'best' box, but you know you're in for a great time once you see that sea of blue and yellow. We're a bit like the South Stand of the corporates.

Dr Edmund Bradley

Group Head of Research

CLSA Asia-Pacific Markets

We are proud to have been the official hotel for 14 consecutive years. Around five days before the matches, all of the teams descend on us. The teams, trainers, coaches and entourages take up half of the hotel and bring a great buzz in and around the area in Tsim Sha Tsui. Every year, we take advantage of our box to entertain our top clients. Our Marco Polo jersey is a collector's item. Our box is in the best spot overlooking the South Stand. Sevens weekend is a highlight and this year is no exception.

Mark Heywood

General Manager, Marco Polo HongKong Hotel

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