Juicy Couture squeezes out goodwill for new collection with fresh fruit juices and yoga shows

PUBLISHED : Thursday, 29 March, 2012, 12:00am
UPDATED : Thursday, 29 March, 2012, 12:00am


Juicy Couture fans queued for up to half an hour in front of its store in the IFC Mall, watching with envy as celebrities and their bodyguards breezed by, pursued by waiters bearing platters of brightly coloured macaroons.

Tuesday's 'Juicy Couture It Girl Party' had kicked off at Red Bar & Restaurant earlier that evening before moving downstairs to the Juicy storefront, giving guests a chance to view the new collection and snap up a few bargains.

Inside, the guests mingled amidst the racks of Juicy's spring-summer collection, enjoying fresh fruit juices and canapes. Some were there to see and be seen, while others snatched up one-off deals on pieces from the new line. The disc jockey provided the soundtrack as the evening turned into a blur of glittering smiles and pink terrycloth. Between the fresh juices, hand treatments, and yoga demonstrations, it was the healthiest party in recent memory, but guests hardly seemed to miss their evening cocktails.

'I'm having fun,' model Cara Grogan gushed. Although she admitted that she was 'not a really colourful person', she found something to covet in some of the more understated items in the new collection, 'I really love their bird line.'