Japanese model Tao Okamoto takes a fresh long approach to her mane attraction at lipstick launch

PUBLISHED : Friday, 30 March, 2012, 12:00am
UPDATED : Friday, 30 March, 2012, 12:00am


Japanese top model Tao Okamoto was in town for the launch of Shu Uemura's new Rouge Unlimited range of lipsticks.

Okamoto is best known for her short, boyish hairstyle, but it has noticeably grown of late. 'I just got bored, that's all,' she said at Tuesday's event in the IFC Mall. 'I had a very signature haircut and now I have to get over the old image. I can't listen to people telling me all the time that I should keep this haircut, I have to stay true to myself. I don't know, maybe tomorrow I'll want to cut it again.'

In any case, she said she would not grow her hair too long because she wanted to retain some of her boyishness.

Okamoto was joined by a slew of local models and Shu Uemura's international chief make-up artist, Yuji Asano, to demonstrate the new range of lip colours, including a rosy shade named after her.

Since she moved to New York almost three years ago, Okamoto has worked extensively with top fashion brands and has been featured in editorials in the international press.

'They say it's because of my haircut, but I've had it for years. It didn't work out in Europe but people liked it in New York,' she said. 'Asian models are doing exceptionally well nowadays. I would have missed out if I hadn't been modelling continuously.'

She also shared her off-duty dress code. 'I wear a lot of girlie dresses [to balance out] my boyish haircut. I like the summery patterns and photo prints this season.'