City's event to shine brightly

PUBLISHED : Friday, 06 April, 2012, 12:00am
UPDATED : Friday, 06 April, 2012, 12:00am


Visitors to the spring HKTDC Hong Kong International Lighting Fair could be forgiven for thinking they have dropped in on a famous artist's exhibition, or that they are getting a sneak peek into a hi-tech home of the future.

That is if the range of innovative and creative products to be showcased at the event, from today until Monday at the Hong Kong Convention and Exhibition Centre, are anything to go by.

A floating bulb that rotates with the help of cutting-edge electromagnetic levitation technology; a light so smart - and environmentally friendly - that it senses when you come home; and an exquisitely designed string of dragonflies are just a few of the products visitors and buyers can expect to find.

The fair is being presented as a standalone event for the first time and promises to be a magnet for industry players seeking the latest in lighting innovation and design.

'The exhibition enhances brand awareness, and gives customers a better understanding of the structure and application of products,' says Matthew Yuen, general manager of eight-time exhibitor CGD (Asia), which specialises in energy-efficient lighting.

More than 950 exhibitors will fill the exhibition centre's spacious Hall 1 and Hall 3, an increase of 45 per cent over last year. The expansion means the fourth edition of the event is introducing several new zones and display areas for global buyers to source targeted products with ease and efficiency.

The Hall of Aurora, Hall of LED and World of Crystal Chandeliers display areas are new to the spring edition and destined to be highlights of the fair.

The former provides a sophisticated environment to showcase some of the best branded products from companies such as Hua Yi, Skyworth, TCL and Viribright, while the latter lights up the fairground with thousands of shining crystals on sumptuous chandeliers. The spring edition focuses particularly on lighting products with trend-setting elements or innovative design. The futuristic Floating Inductive Light is sure to have buyers making a beeline for the Decorative Lighting product zone. This product is being showcased by Goodwell International (Hong Kong). Its bulb, which can be rotated, floats above the base through electromagnetic levitation technology.

With the LED market expanding rapidly, Hong Kong-based firm C.G.E. has put an environmentally friendly spin on its offering with its Intelligent LED Lamp. This product is displayed in the Green Lighting Zone and can sense if someone is nearby. It also responds by becoming dimmer when there is no one about.

The dimming function reduces energy consumption by up to 60 per cent and extends the LED's lifetime: perfect for their installation in a car park, back stairs or corridor. IC Engineering's Emer-Flash Series lamps also feature a dimmer function, and an emergency light function that automatically activates during a blackout. The hanging lamps can also be used as flashlights.

Matrix Lighting returns with a range of its Viribright LED products, including spotlights, down lights and bulbs. The company aims to produce the 'next generation in light technology' through innovative and affordable designs.

Pumy Industrial's Ethereal Dragonfly String Light will certainly have interested visitors buzzing attentively around it. The latest in the company's decorative series, it features LED lights inside a clear body with wings crafted from optical fibres.

For those seeking more than just illumination, the 5-in-1 LED Image Projection Light is an exciting multifunction innovation. On display in the Decorative Zone by MAGIT International Company, it can serve as a projector, and decorative light, emotion light, night light, spotlight and table lamp.

The projector can display images with a diameter of up to three metres on any surface.

Kee Tat Lighting has been coming to the fair since 2008 and this edition is presenting its new Omni Candle, a low-power-consumption LED lamp especially for chandeliers.

'It also has a long lifespan and is mercury and lead-free, thus environmentally friendly,' says company representative Jason Lau.

'It is an ideal product for hotel lobbies or homes. The Hong Kong lighting fair brings the most appropriate target customers to our booth and greatly benefits our developing brand.'