The latest increase in the mainland's heavily regulated petrol prices has thrust a Zhejiang university student into the national spotlight.
Asked by a television reporter doing street interviews in Jiaxing how he felt about the 6 per cent rise, he replied: 'Can I use nasty words?'
Told he could not, he said that in that case he had nothing to say and walked off.
He didn't seem like the joking type.
His succinct response after Beijing increased the prices of refined oil products for the second time this year on March 20 was applauded by mainland internet users, who dubbed him 'Brother Fuel Price'.
The mainland's top economic planning agency, the National Development and Reform Commission, has a tight grip on fuel prices as part of efforts to control inflation.