Emphasis on green sourcing
Bedroom furniture company Okooko originates in New Zealand and is projecting Kiwi-style concern for the environment in Hong Kong.
'Our motto is that all the products we sell must be as natural and as 'New Zealand' as possible,' says managing director Dondy Poernomo, who will oversee the showroom's move from the 27th to the 26th floor of Horizon Plaza later this year.
'We emphasise green sourcing and manufacturing, and a raw material like latex - used in mattresses and pillows - only comes from carefully chosen plantations in Malaysia.'
New products now available exemplify this approach. The headboards of Glow beds are made of black tawa wood and, as a distinctive touch, also incorporate energy-efficient lights.
Internationally recognised New Zealand-based designer David Trubridge has come up with an eye-catching range of lighting, which makes a point of using natural, non-chemical materials.
'I particularly like the way his designs use [recycled] plywood,' Poernomo says. 'Before, we had a small part of the range, but we now carry all of it.'
In recent years, he has noticed customers in Hong Kong becoming more health-conscious and environmentally aware. They understand the importance of a good night's sleep and are ready to take the time to choose the right mattress, slat system and pillows to suit individual needs.
Okooko's 'bodyfit' system helps determine the optimal head and spinal support for each person's physical type, preferred posture during sleep and any back or neck conditions they may have. Using this information, some people will spend two or three hours in the store testing different beds and pillows to find the best combination.
'It is important to us that they make the right choice, and we think that care and attention to detail is one reason so many clients refer their friends to us,' Poernomo says.
That care can be seen too in the introduction of new products such as cotton hammocks for babies. These provide support, but also keep a baby's spine naturally curved in the first six months, promoting relaxed sleep and healthy growth. 'In the next few weeks, we will have more clothes from the Nature Baby range, all made from organic cotton and other natural materials,' Poernomo says.