• Sat
  • Dec 27, 2014
  • Updated: 4:56am

Poignant depiction of 9/11 anniversary wins award

PUBLISHED : Thursday, 12 April, 2012, 12:00am
UPDATED : Thursday, 12 April, 2012, 12:00am

A magazine's depiction of the 10th anniversary of the September 11 terrorist attacks earned the South China Morning Post one of two gold awards at an Asian media awards event in Bali last night.

Post Magazine ran on its cover an illustration featuring the number '10', with the '0' formed by a plane window through which can be seen smoke billowing from the World Trade Centre.

That, combined with strong pictorial coverage in the rest of the issue showing the impact of 9/11 in the world in the past decade, won over judges in the Magazine Overall Design category at the Wan-Ifra Asia Media Awards.

The Post also won gold in Magazine Cover Design, silver in Newspaper Infographics and bronze in Newspaper Marketing.

'The 9/11 coverage was quite difficult to work on,' Post Magazine art director Catherine Tai said. 'All forms of visual impact had been used by other media. It was my biggest challenge to think of something new.'

Tai said credit should also go to deputy culture editor (Post Magazine) Mark Footer and deputy photo editor Jody Megson.

The second gold award went to the magazine's cover on landmark buildings in the city, surrounded by a mass of numbers, on March 20 last year. Titled City Limits, the feature explored mathematical laws in our concrete jungle.

Graphics director Simon Scarr scored a silver with his December 28 depiction of headline news last year in the form of word counts. The chart, 2011 in our own words, was plotted using the number of words devoted to each important story in the Post over the year.

'For our graphics to be recognised as some of the best in Asia is fantastic news,' he said. 'This graphic was our final piece of 2011 and wraps up a good year for us. We always look for interesting ways to present the data or the story we're trying to tell while keeping it clear to the reader.'

The bronze award went to a two-month campaign, SCMP - Make Every Day Matter, staged by the Post's strategic marketing department.


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