Toyota's hybrids seem increasingly sanctimonious about their fuel economy, and the name of its latest model, the Prius V, has an ecclesiastical ring to it.
Yet, the Japanese marque has good reason to believe the new seven-seater can win converts to its fuel-sipping technology.
Prius hybrids are virtually ubiquitous in Hong Kong because they have smart electronics that stop wasteful idling in traffic and batteries that can be replenished in braking.
In Hong Kong, the Prius shows the owner is hi-tech-minded, green and realises that there is little need for a big, powerful car in the city's gridlock.
Besides, Priuses are looking less geeky, with more interior comfort and smoother lines for a low, 0.29 drag coefficient.
The new model gets a larger air intake, sharp headlights and even a roof spoiler designed to improve its aerodynamics.