The Chinese Timekeeper opened its first Hong Kong boutique in Stone Nullah Lane in Wan Chai this week. Offering a fresh take on an industry dominated by the Swiss, the Hong Kong-based company aims to embrace its Chinese history and culture and build a high-end brand with its timepieces 'proudly crafted in China'.
The store features a facade made of black slate accentuated with the brand's name and logo - a Chinese sage walking on the teeth of a cog from a watch movement - in gold. Two Chinese lanterns with a modern twist bathe the walls with a golden glow.
The interior - which features sketches of timepieces by a local artist on one wall and traditional calligraphy on the other - reflects the brand's vision of infusing old China into creations of the future.
The boutique opening coincides with the launch of Chinese Timekeeper's second collection, which was unveiled last month at the BaselWorld Watch and Jewellery Show and consists of 14 models. For details, call 2893 2382.