Fairs expand to meet demand

PUBLISHED : Friday, 20 April, 2012, 12:00am
UPDATED : Friday, 20 April, 2012, 12:00am


Asia's largest houseware fair and a home textile fair are showcasing their most exciting range of innovative products and services to date, and drawing enthusiastic buyers from across the globe. The HKTDC Hong Kong Houseware Fair and Hong Kong International Home Textiles and Furnishings Fair, on until Monday at the Convention and Exhibition Centre, traditionally offer an abundance of sourcing opportunities with thousands of home-related products.

'The increase in affluence of people all over the world is leading to ever greater demand for finer home furnishings and fabrics that emphasise fashion and luxury,' says a fair spokesman. 'The HKTDC Hong Kong International Home Textiles and Furnishings Fair is the ideal platform for exhibitors to meet this rising demand for sophisticated and stylish high quality fabrics and furnishings.'

The fair is the only specialised trading showcase for home textiles and furnishings to take place in Asia during the peak sourcing season. New exhibitors featuring interesting products include Wallpaper Mall of Hong Kong, ZYD from the mainland, EcoSleep Australia of Australia, and Jayanita of India.

This year, the Home Textiles and Furnishings Fair presents 220 exhibitors from eight countries and regions, including Australia, Bangladesh, Belgium and Taiwan, showcasing their exotic styles and craftsmanship. Group pavilions are from the mainland and India, both are areas known for their thriving textile and furnishings industries.

The textiles arm of the event is dedicated to the fabrics used for interior decoration, and the premium section, the Hall of Glamour, showcases top-of-the-range home furnishings, household textiles and branded items. Other major product categories include Upholstery & Furnishing, Window Fashion & Accessories, Baby/Bathroom/Bedroom/Kitchen Textiles, and Carpet & Floor Coverings. New is the Window Fashion & Accessories category which presents a wide range in curtains, blinds and accessories for functional and decorative purposes.

The fair provides buyers with a double sourcing opportunity, thanks to it being staged concurrently with the acclaimed Hong Kong Houseware Fair - Asia's top event of its kind, which last year attracted more than 2,000 exhibitors and more than 24,000 buyers.

The fair this year welcomes about 2,000 exhibitors from 32 countries and regions, including for the first time those from Sri Lanka and 15 group pavilions from the mainland, Bangladesh, Brazil, Germany, India, Indonesia, Italy, Japan, South Korea, Macau, the Philippines, Thailand, Taiwan, Turkey and Vietnam.

In line with trends towards smaller, more frequent product ordering from buyers, the fair has created a new zone this year, the Small Order Zone. This shift in buying patterns and the growing number of e-retailers make it a challenge for buyers to locate suppliers who sell small orders. The newly-launched Small Order Zone aims to help with small-order trading and open up business opportunities.

'Vote for My Favourite New Homeware' is new to the HKTDC Hong Kong Houseware Fair 2012 and HKTDC Hong Kong International Home Textiles and Furnishings Fair 2012. It provides a platform to feature exhibitors' first launch or launches at the fairs. This voting campaign helps to promote the latest designs and styles of homeware to trade buyers and media. The voting ended on April 10 and the 10 My Favourite New Homeware receiving the highest number of votes will be displayed during the fair.

The Hall of Elegance features top-quality brands to cater to the needs of buyers looking for the best. Other themed zones include the World of Fine Dining, Green Living and Outdoor Living. The fair also offers a special highlight, the World of Pet Supplies, with its range of pet products, such as clothes, food, toys, electronics and accessories. Selected exhibitors' products will be demonstrated by real animals during the Pet Supplies Parade, which is to be held today and on Sunday. Another highlight in this zone not to be missed is the seminar tomorrow afternoon entitled: 'Tapping into the Pet Supplies Market in Canada and the Chinese Mainland' by Martha Wilder, executive director of the Pet Food Association of Canada, and Miles Leung, from the Hong Kong Pet Trade Association.

In an age of heightened awareness of environmental responsibilities, there is a market trend seminar on 'Latest Home Textiles Trends in the Chinese mainland' presented by editorial director Luo Bin from Home Textile Times on the mainland this afternoon. Throughout the fair, exhibitors will also present product demos allowing them to work interactively with buyers.