Online retailer has more than 100,000 reasons to love actress Jennifer Tse, a loyal customer

PUBLISHED : Friday, 20 April, 2012, 12:00am
UPDATED : Friday, 20 April, 2012, 12:00am
 

Ever wondered where celebrities shop? At least one secret is out - Jennifer Tse Ting-ting shops online.

The model-actress said she once spent more than HK$100,000 in a single month shopping online, snapping up everything from shoes to T-shirts to decanters.

Tse talked about her shopaholic tendencies at the preview of online retailer Shopbop.com's new collection on Wednesday night at Kee Club. She wore a maxi dress from the collection paired with earrings she had bought on the site years ago.

'I don't want this to sound like a hard sell, but Shopbop is my life. I buy everything on it,' she said. 'I love the shop history function so I can keep track of what I've bought and what's still being shipped.'

Guests sipped champagne and savoured logo-bearing cupcakes while being entertained by a fashion show about the latest trends. The retailer's head of global communications, Stephanie Horton, flew in from New York for the event.

Shopbop.com carries more than 400 brands on its website and last year launched a Putonghua site to attract mainland shoppers. The firm plans to hold more events in the city in the near future.

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