From the heart

PUBLISHED : Sunday, 22 April, 2012, 12:00am
UPDATED : Sunday, 22 April, 2012, 12:00am


Graphic designer Filip Pagowski has been collaborating with Rei Kawakubo's Comme des Garcons label since 1999 and is responsible for one of the brand's most iconic images: the bug-eyed heart logo created for the Play collection.

'The heart is symbolic all over the world - it symbolises good things and is always something positive. It could be love, but it doesn't have to be. It could just be something warm, and something directed at the audience,' says the New York-based Polish designer. 'I think it becomes more personal if it has eyes; it becomes this creature all of a sudden, and is more approachable. You feel like it could talk to you or it's your little pet.'

For a collaboration with New Town Plaza, in Sha Tin, Pagowski has transformed the creature into clover, with four leaves each in the shape of the bug-eyed heart. The three-dimensional installation also features Mondrian beetles, birds hovering to signal the arrival of spring and butterflies spelling out its theme: 'Love Fashion. Love Nature.'

An exhibition featuring 15 of Pagowski's prints, posters and illustrations - for clients including Comme des Garcons, Medicom, Levi's and The New Yorker magazine - is being held at the same time.

Pagowski continues to create his work by hand, explaining that 'it's more comfortable. It's quicker and a lot more special, as there's this uniqueness of your touch,' adding that transforming the graphic into three dimensions is no easy task.

'I provide graphics from four angles and they [New Town Plaza] produce them in three dimensions. The final product always comes as a surprise, as it's hard to anticipate the outcome.'

The exhibition runs daily from noon to 10pm until May 13 in the atrium of New Town Plaza Phase 1, Sha Tin. For inquiries, call 2684 9175.