Li Bingbing star of the show as Gucci pushes the boat out in Shanghai

PUBLISHED : Tuesday, 24 April, 2012, 12:00am
UPDATED : Tuesday, 24 April, 2012, 12:00am


Gucci creative director Frida Giannini hosted a stellar event in Shanghai for the brand's autumn-winter 2012-13 fashion presentation, which was its first mainland show on such a large scale.

The event on Saturday started with a lunch cocktail to unveil a new advertising campaign, starring award-winning actress Li Bingbing, followed by a fashion presentation in the revitalised Wai Tan Yuan area, attracting more than 500 guests. The day ended with a private after-party at a temporary 'Gucci Club' with 2ManyDjs, Michel Gaubert, and crooner Bryan Ferry and his son Isaac providing entertainment.

Gucci Premiere evening gowns from the house's Florentine archive were on display. Among them were the piece worn at last year's Oscars ceremony by Hilary Swank, who showed up in a black satin kimono with gold beading.

It's been a while since Giannini made an appearance in Hong Kong, but two A-listers are in town this week. Victoria Beckham will launch her fashion line at Lane Crawford, while rapper Pharrell Williams will be here for the Liberatum festival.