Burberry opens Taiwan flagship store

PUBLISHED : Friday, 27 April, 2012, 12:00am
UPDATED : Friday, 27 April, 2012, 12:00am


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Burberry celebrated yesterday the opening of its first flagship store in Taiwan. Co-hosted by Christopher Bailey, the British luxury fashion house's chief creative officer, and Taiwanese actress-singer Jolin Tsai Yi-lin, the event was held in a custom-built circular space at XinYin Plaza opposite the Taipei 101 shopping centre, where the store is located.

Guests were treated to a night of immersive digital and physical experiences - with projections and a 360-degree interior digital wall constructed within the venue, which showed visuals from the brand's 156-year heritage. British musician Tom Odell performed, followed by a live DJ set by Tom Price.

Bailey, visiting Taiwan for the first time, says the 14,800 sq ft store, which opened on March 7, is the largest in the Asia-Pacific region. 'It's a multifunctional and modern space that perfectly reflects the brand and everything it stands for today.'

Conceptualised by Bailey and featuring a distinctly British theme throughout, the new store, like its Beijing counterpart, boasts a giant external nine-by-five-metre LED screen to showcase multimedia content from its global headquarters in London.

The latest addition to Taiwan's 21 outlets in Taipei, Taichung, Tainan, Kaohsiung and Hsinchu, the store is bigger than the Beijing flagship at Sparkle Roll, which opened last April. Models were joined by holograms of themselves for the impressive 3-D runway show.