• Fri
  • Jul 11, 2014
  • Updated: 11:58pm

Dazzling designs on show

PUBLISHED : Friday, 27 April, 2012, 12:00am
UPDATED : Friday, 27 April, 2012, 12:00am

As the world's largest gift show, the HKTDC Hong Kong Gifts and Premium Fair is renowned as the ultimate showcase for the latest trends and hottest products, providing an unsurpassed platform for industry players from around the world.

Organised by the Hong Kong Trade Development Council, the 27th edition of the trade show runs from today until Monday at the Hong Kong Convention and Exhibition Centre. More than 4,100 exhibitors from 35 countries and regions, including first-time participants Brunei and Pakistan, are offering a dazzling array of toys and premiums ranging from figurines and decorations to photo frames, stationery and travel items.

Stanley Yeung, president of exhibitor Yeung's Manufacturing, says the trade show is a major global event for the industry.

'Hong Kong has produced many good, original designs in recent years, and many people are coming here to source gifts. The fact that we are located close to the mainland also attracts buyers and suppliers,' he says.

'The trade fair is an effective platform to present both original equipment manufacturer products and licensed products, a perfect venue to meet buyers with design-oriented needs.'

Vincent Law, director of Soohap Design, an exhibitor specialising in home and lifestyle gifts, says the annual event is important to his company.

'We seek regional distributorship of our brand and sell directly to stores and shops, both locally and globally,' he says. 'We also look for great items and ideas to include in our brand programme. This year, the theme of our booth is 'glamour party'.'

Esther Lam, merchandising manager of Midori, a design house and trading agent in houseware, office supplies and furnishing products, says it is important for the company to meet existing and potential clients during the trade show.

'In business, it's important to have a stable and trust-based relationship where there is a real, human connection. Knowing our clients helps us design products to meet their needs and tastes,' she says.

Lam says the fair enables her clients to view the company's collection. 'Having put in so much effort into our work, we are confident that people will enjoy and appreciate our products.'

As in previous years, the Hall of Fine Designs presents innovative products created by leading brands around the region. Featured items include Semk Products' cartoon character B.duck, Chocolate Rain's figurine Fatina, Panda-a-panda designed by local artist Siu Hak, and Oowa, created by another Hong Kong illustrator, Jeanie Leung.

Two new product zones are being launched. The iAccessories Zone, which houses compact and convenient electronic accessories, includes Hali-Power Industrial's portable handset chargers, iTKOO Tech's mobile phone amplifiers and inature Hong Kong's green iPhone cases with a detachable battery pack.

The Small Order Zone caters to the increasing demand for smaller purchases. This trend has arisen partly due to global economic uncertainty that resulted in more conservative buying and a tendency to reduce inventory and save operating costs. The zone features suppliers authenticated by third parties and presents high-quality products in quantities ranging from 50 to 1,000 pieces.

The trade fair also highlights sustainable design and eco-friendly manufacturing. One example is Meke Marketing Consultancy's ECUO Can, made from a biodegradable plastic-lactic-acid material.

The product won the iF Design Award on the mainland.

Other green products include CG Concept's stylish handbags made from abandoned banner materials and recycled and collected by social enterprises, plus Del Ko Company's electronic gifts composed of recyclable bamboo and powered by solar energy.

Event participants are provided with plenty of networking opportunities and encouraged to attend seminars in which industry experts discuss issues such as procurement trends and e-tailing strategies, the development of trendy items and the well-being gifts market, and product safety standards in the United States.

Results of the Hong Kong Smart Gifts Design Awards 2012, introduced to nurture new talent in gift design, will be announced at today's networking reception. Winning entries will be exhibited in Hall 5.

The concurrent seventh edition of the Hong Kong International Printing and Packaging Fair is taking place at AsiaWorld-Expo, offering expanded sourcing opportunities for gift and premium buyers.

A free shuttle bus service will run between the Hong Kong Convention and Exhibition Centre in Wan Chai and AsiaWorld-Expo at Chek Lap Kok during the two fairs.

Schedule

Venue Hong Kong Convention and Exhibition Centre

Dates and opening hours

Today until Sunday, 9.30am-6.30pm; Monday, 9.30am-5pm

Admission

Trade only; HK$100 per person. Visitors under 18 will not be admitted

Inquiries

1830 668

Website

www.hktdc.com/ex/hkgiftspremiumfair/58

Registration

Trade visitors can register now for a free admission badge through the following channels:

Smartphone Info Site download HKTDC Mobile at iPhone App Store, BlackBerry App World or Google Play

Mobile Info Site visit www.hktdc.com/wap/gifts/T111

SMS send your e-mail address to (852) 9830 9057

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