Winning formula in a material world

PUBLISHED : Wednesday, 02 May, 2012, 12:00am
UPDATED : Wednesday, 02 May, 2012, 12:00am


By combining fine Italian fabric and sophisticated German craftsmanship, Marco Visconti brings high quality, affordable European women's fashion to local shoppers.

'While Japanese and Korean styles are common in Hong Kong, the choice of European fashion is very limited and the price is usually very high,' says brand manager Jasmine Chan Cin-ying. 'We believe there is demand for reasonably priced European fashion.'

Established in Germany in 1986 and available across Europe, the brand is known for using fine materials to highlight femininity. It opened its Hong Kong outlet last October.

From office wear to party dresses, Marco Visconti's collections are designed with well-educated and fashionable women in mind, using soft and sensual fabrics to create simple silhouettes and demonstrate delicate details.

Cyberport has been chosen as the location of the brand's first retail store in Hong Kong for its popularity among businesswomen. 'We like the atmosphere here. The character of Hong Kong Island South is very much in tune with the identity of our brand,' Chan says.

The spring/summer 2012 collection is sweet and colourful, reflecting the mood of the season. 'You will find the bold use of colours, such as the juxtaposition of blue and yellow, to create eye-catching and cheerful outfits,' says Angela Shen, the brand's design manager in Hong Kong.

Among the items is the Luella Collage Tailored Vest (HK$790), which features playfully patched retro geometrics in 1960s style and black and white ethnic prints, matched with a pair of Elazig Pajama Pants (HK$680). The Luella Blocked Tee Dress (HK$950) contrasts a bold pattern with a summery palette. Another design is the Ruffle At the Side Dress (HK$720), a classical shift dress that conveys the femininity of office wear and creates an elegant, minimalist look when matched with mixed-metallic accessories.

Attentive and personal service is at the core of Marco Visconti. Alterations, for instance, go beyond the usual lengthening and trimming. Designers cater to customers who wish to add a personal touch to the style of an item, such as by adding some frills or removing a zip.

'We incorporate clients' suggestions in order to create the best silhouette or make modifications so a style becomes more special,' Shen says. 'During the process of creation and re-creation, we learn about our clients.'