American artist turned filmmaker Julian Schnabel brought pyjamas out from under the covers and into mainstream dressing a few years ago by donning his silk sleepwear to a number of exhibition openings and red carpet events. The pyjamas were designed by his then wife, Olatz Schnabel.
The Schnabels are no longer together, but their influence on the fashion landscape seems to have stuck. In the wake of the 2008 economic crisis, Prada, Salvatore Ferragamo and Dolce & Gabbana all showed more pyjama-like looks than suits, as if they felt compelled to outfit all those poor little newly unemployed stay-at-home hedge funders.
While artists have a free pass to wear the unexpected, can everyone get away with nightwear outside the confines of the bedroom? Hollywood heartthrob Ryan Gosling wore a navy pyjama top with white piping from Salvatore Ferragamo at the premiere of Drive at Cannes last year. What made the look work was that he replaced the matching bottoms with a pair of white trousers - and he wore the top with the confidence with which one would sport a bespoke shirt. The same is achievable with Hermes' version of the pyjama suit. The key is to take the elements apart and pair them with regular garments. In this case (pictured), a navy and white pyjama top (HK$4,700) looks effortless with black trousers and sandals.
Silk dressing robes such as this handsome blue paisley piece from Ascot Chang (HK$5,700) work, too, especially if you're hoping to channel Downton Abbey's Lord Grantham. Genuine dandies can substitute the robe for a tuxedo jacket to up the regal ante.
Add an understated dimension to the look with Tiffany & Co's classic Atlas timepiece with black leather strap (HK$25,600).
There's a whiff of swinging '60s chic about a dressing robe over a pair of old jeans. Slip on these spiked velvet evening slippers from Christian Louboutin, available at Lane Crawford (HK$8,500), to complete the rock royalty aesthetic.