Despite its massive potential, Indian sport remains too inwardly focused, denying the country a crucial opportunity to become a major player in a worldwide industry.
With many nations looking east for assistance in their pandemic responses, ties currently forming may have a lasting impact on the footballing world.
Softbank, Endeavour and Silver Lake investment into likes of NFL, UFC and Manchester City is creating complex relationships spanning the globe
It’s half-time in Japan’s year of sporting mega-events with the Rugby World Cup behind it and the 2020 Olympics ahead, the sponsorship frenzy that has gone alongside those events carries a lesson for the world – Japan is still a commercial powerhouse.
With a recent return to big investment in sport beginning to take its hold in China, a new dawn is breaking in the east.
Sports – or rather, investments in sports – have become a vehicle for competition in Abu Dhabi and Dubai’s fight for prominence.
Opinion | Will China get its own Huawei as it looks to exploit yet another means to a strategic end?
Though this year’s Africa Cup of Nations will no longer be held in Cameroon, with Huawei soon set to introduce its 5G network to the continent, China’s grip on Africa is likely to stay tight for now
With Chelsea and Arsenal to contest the Uefa Europa League final, fans have turned their attention to Baku – the capital of Azerbaijan. What many don’t know, however, is the decision to host the game in the city is part of a much greater strategic plan.
With the next Fifa Council meeting quickly approaching, Gianni Infantino’s recent travel itinerary offers insights into what’s really afoot in world politics at the moment
Gazprom doesn’t sell any goods to consumers, but its advertising and brand visibility is significant in European football. What might the company have in the pipeline?
The recent Asian Cup win means Qatar is being talked about for things other than its human rights record or regional feuds
Two feuding nations will meet in the Asian Cup in January, and the stage is set for something more than just a game
Gianni Infantino’s vision of football as a geopolitical tool is finding a welcome reception among world leaders
