Ferrante Intellectual Property expertly safeguards clients from counterfeiting
- With licences to operate as a law firm in Beijing and Shanghai, Ferrante IP specialises in the representation of clients from the luxury sector
Country Business Reports interviews and articles by Discovery Reports
Creating a successful business and becoming a well-known brand, especially in the luxury goods market, requires more than hard work, innovation and creativity. The foundation for success is dependent upon the protection of a company’s intellectual property (IP), which is the cornerstone of successful brands. When businesses seek comprehensive legal solutions to protect their assets, they entrust those solutions to Ferrante Intellectual Property (Ferrante IP) and its specialist lawyers who stand at the forefront of the IP industry.
Ferrante IP has licences to operate as a law firm in Beijing and Shanghai, with an office in Hong Kong. It offers a wide range of legal solutions for clients seeking to protect and enhance their brands. For more than two decades, Ferrante IP has specialised in the representation of clients who operate in the luxury sectors – including fashion, perfume, watches and accessories such as glasses and leather goods. The firm also has clients in multinational companies operating in the automotive, furniture, and food and beverage industries.
The secret to Ferrante IP’s success is its knowledge of the Chinese market dynamics and keeping pace with its continuously evolving legal system. This has not only involved complex IP litigation at international and local levels, but ancillary services such as the obtaining of injunctions, mediation, e-commerce legal issues, licencing and franchising, the unauthorised use of domain names on the internet, product liability claims, consumer protection issues and compliance with advertising laws. The firm’s legal services extend to operating in administrative actions in addition to the traditional civil and criminal court systems. It also has an impressive team of experienced lawyers, which includes multilingual European and Chinese IP practitioners.
Michele Ferrante, founder and managing partner of the firm, acknowledges that its lawyers have an unparalleled mastery of Chinese laws and regulations in the IP field, which includes patents, designs, copyright and trademarks.
“The evolution of IP laws and systems in China is very fast, so we invest a lot in keeping ourselves updated to create the best strategies depending on who our clients are and where they come from,” said Ferrante. “It is important to have a tailor-made service for each client. At the end of each year, we consider the impact of these strategies on the market, on the protection of the business and their trademarks when we make modifications for improvement.”
Ferrante IP collaborates closely with Chinese authorities in addressing any infringements, actively monitoring the Chinese market to identify violations of clients’ rights. This is followed by prompt instigation of the appropriate civil or criminal action to obtain compensation or criminal sanction for any infringements. The firm can create specific anti-counterfeiting programmes for its clientele that include conducting investigations and executing raid actions at the infringer’s premises. Ferrante IP addresses all its clients’ IP issues swiftly, successfully and professionally.
Ferrante IP seeks to broaden its services to meet the demands of the mobile device and technology industries, recognising the growth potential in Southeast Asia, particularly in Vietnam, Indonesia and the Philippines. It welcomes partnerships with similarly focused businesses who share its culture and values.
“We welcome talents who are willing to understand and adopt our strong company culture, reliance on good internal communication and high standards of work. These are our main assets,” Ferrante said. “I have a deep appreciation for witnessing our team maintain close relationships with our clients, while continuously striving for company growth and personal development. This contributes to their own success, thereby adding value to our organisation. By partnering with our clients, we enjoy our work, ensuring that we provide them with the best possible service.”
It is this ethos that has placed Ferrante IP right at the very apex of IP legal services in China and Southeast Asia.
