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Mr Shangkong
Business
George Chen

Mr. Shangkong | Global business best done in person - or you may regret it

Virtual conferences can never replace the chemistry of a face-to-face meeting, but for East-West exchanges that means long flights and jet lag

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In Asian culture, some procedures for face-to-face meetings cannot be simply done through video conference calls.

I've been on the road for the past week - first in Washington and then in New York - for some business meetings with our US media counterparts. Some may argue we could do these meetings through conference calls given the technology available today. No, we'd better not.

Don't get me wrong. It is definitely not fun to fly for nearly 15 hours from the East to the West. It doesn't matter if you take business or first class, you can't avoid suffering from jet lag after you land in another continent.

Ironically, even though technology is so advanced today, we still can't fix jet lag. On the other hand, our technology is advanced but it doesn't mean it can always enhance working efficiency.

Some may have regretted having conference calls instead of face-to-face meetings

As the world is becoming more globalised, such East-West meetings are taking place more often across the globe.

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You can of course do some simple yes-or-no kind of meetings through video conference calls but sometimes this type of technology can't help you to boost your efficiency.

Some senior corporate executives may have regretted having conference calls instead of face-to-face meetings when the result of those virtual conferences turned out not as they expected.

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I previously worked for a global news organisation for nearly seven years. In my last role with that organisation as a project manager, my working calendar was full of conference calls, including some regular weekly calls with London, Dubai, India and Singapore, and sometimes with New York too, depending on where my supervisors were travelling.

When senior executives in New York or London want to do conference calls with their Asian colleagues, in most cases they will not care whether the call is made during the family dinner time, or even when you should be sleeping.

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