HBO just took another small step back from traditional TV
HBO
With the release of its HBO Now app last year, HBO became the first cable network to dive headfirst into the “apps as TV” concept. The standalone app let you order HBO a la carte for $15 a month — no cable package required.
Now HBO has given another indication that it wants to push people toward its apps, announcing that it will release its new series, “Animals,” one day early on both HBO Now and HBO Go (HBO’s other streaming app that is tied to a cable subscription).
While the fine print says you can still watch the shows on your TV on-demand, the emphasis HBO puts is on the apps, and the initiative is clearly designed to entice people toward them, and away from the idea of a show playing at a specific time.
A source familiar with the matter says there's a possibility this type of release schedule could continue, but that there are no immediate plans to shift the bulk of the catalog this way.
Here is the trailer for “Animals”:
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