The CEO of a mall chain says Amazon plans to open hundreds of physical bookstores
Aly Weisman/Business Insider
Amazon plans to open hundreds of bookstores around the US, the CEO of mall operator General Growth Properties said on the company's earnings call according to The Wall Street Journal's Greg Bensinger.
This move would follow the ecommerce company's decision to open its first brick-and-mortar store in Seattle last November.
General Growth CEO Sandeep Mathrani let slip the nugget about Amazon in response to a question about mall traffic.
"You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400," he said.
It's not clear where Mathrani got this number.
Business Insider reached out to General Growth for comment, but until we hear back we're taking this slip with a grain of salt.
Amazon declined to comment.
The existing Amazon store is much like a regular book retailer, except that it also sells devices like the Kindle, Echo, Fire TV, and Fire Tablet and none of the books have prices.
Instead, customers have to use an in-store scanner or the Amazon app to see how much something costs, since prices fluctuate based on how much the books cost online.
For comparison, Barnes and Noble has 648 retail stores in the 2015 fiscal year (though it had an additional 724 Barnes and Noble "College" locations).
- Magic Leap’s CEO, who just raised $793 million, is getting ready to mass produce his hallucinogenic technology
- Google is showing discipline with 'moonshot' spending, which is exactly what investors wanted
- Apple could soon ditch Amazon Web Services after it's expected to spend roughly $1 billion on it, says analyst