Hong Kong’s oldest and newest companies take home awards for excellence in brand marketing
Household names find places among the winners of the Enterprising Hong Kong Brand Awards 2016
Household names such as Arome Bakery and Octopus are among the winners of the Enterprising Hong Kong Brand Awards 2016 on Thursday, highlighting sales and marketing excellence of the city’s vibrant home-grown enterprises.
Entering its third year, the awards, organised by the South China Morning Post and sponsored by UOB Bank, was in recognition of the talent and creative strategies used by outstanding Hong Kong businesses in building up their market presence.
“Hong Kong is home to one of the world’s biggest entrepreneurial communities,” the Post’s chief executive Robin Hu said at the awards presentation and luncheon on Thursday. “This year, we expanded the categories to include publicly listed companies.
Shortlisted finalists for the Awards include brands from the city’s historical and burgeoning enterprises in sectors such as retailing and hospitality, information and communications technology (ICT), health care, trading and storage and property and professional services.
Arome Bakery, formerly a struggling baking business before a branding revamp by its owner and catering services giant Maxim’s Group, netted the privately held firm the award for Best HK Retail and Hospitality Brand.
Having spent two years researching and preparing for the campaign, the rebranding team revitalised the business by repositioning it as a Japanese-style premium baking house.
Scooping the Best HK ICT Brand was Octopus Cards, launched in 1997. It is the operator of one of the world’s most extensively used contactless rechargeable smart-card payment systems.
“We are already 19 years old,”said Sammy Kam, technical director of Octopus Cards who accepted the award.
There more than 30 million Octopus cards in circulation in Hong Kong, with the payment system handling over 14 million transactions every day.
A few younger Hong Kong brands, such as Hong Kong Airlines – established in 2006 – bagged prizes in the event too, underlining a number of rising stars in business locally that had achieved market-share success despite fierce competition.
D2 Place, a trendy shopping mall housing fashion designers and gourmet restaurants converted from an industrial building in Lai Chi Kok, scored the Best HK Property Award.
It managed to stand out from the crowd with its efforts to promote local culture and support for young entrepreneurs, with 100 per cent occupation of its D2 Place One project registered at the beginning of the year.
Publicly listed firms including the Tsui Wah Restaurant chain, telecommunications provider 3 Hong Kong and Link Real Estate Investment Trust also brought home brand awards in their respective categories.
This year’s winners are (front, from left) Jacky Kwan, chairman of Bamboos Professional Nursing Services; Alfred Wong, area manager of Tung Fong Hung; Sammy Kam, technical director of Octopus Cards; Winnie Ho, head of branding and marketing communications of 3 Hong Kong; Annis Chung, administrative officer of 4M; Patrick So, general manager of Arome Bakery HK; Leslie Fok, marketing director of D2 Place; and Christopher Birt, general manager of inflight services at Hong Kong Airlines. The judging panel comprises (back, from left) Gordon Lo, director of business management at the Hong Kong Productivity Council; Enoch Yiu, chief reporter of the South China Morning Post; Christine Ip, managing director and chief executive, greater China, of United Overseas Bank; Angelina Yuen, vice-president (student and global affairs) of the Hong Kong Polytechnic University; Robin Hu, chief executive of South China Morning Post Publishers; Raymond Ho, chairman of the Hong Kong Advertisers Association; Eric Yim, deputy chairman of the Federation of Hong Kong Industries; Edmund Lee, executive director of Hong Kong Design Centre; Spencer Wong, chairman of the Association of Accredited Advertising Agencies of Hong Kong; and Stephen Liang, director of product promotion of the Hong Kong Trade Development Council.