Hong Kong co-working space concept looks to hotel industry for inspiration in pricing
Office space landlord The Work Project uses an innovative pricing model where desk rates fluctuate in a system akin to hotel bookings
Hong Kong’s latest co-working space, The Work Project, wants to set itself apart from rivals such as WeWork by modelling itself after the hotel industry, allowing tenants to book private offices and hot desks online instantly.
The Work Project founder Junny Lee said that the company aims to become the “Expedia for offices”, whereby small businesses and start-ups in Hong Kong which are interested in leasing hot desks or a private office can go on to The Work Project’s online booking platform to check out available spaces and pricing before making an instant booking.
“The world has moved on but office leasing remains in the Stone Age ... it has remain unchanged for decades,” said Lee. “If you go online and search for office space, there is a complete lack of transparency. There is no information on pricing or inventory.”
Situated in Causeway Bay, The Work Project occupies four floors in Midtown Soundwill Plaza 2. The space boasts 74 private offices that can hold between two and 12 employees, as well as 80 hot desks.
The entire office space can accommodate more than 300 people, according to Lee. Offices and desks can be booked on a monthly or daily basis, according to the tenant’s needs.