Boutique brand Pentahotels to open second site in Hong Kong with ambitious plans for rest of Asia
A member of the Hong Kong-based Rosewood Hotel Group, the company is aiming to have 80 properties by 2020, up from its existing 27
Pentahotels, a German boutique hotel brand, is opening its second hotel in Hong Kong by the middle of next year, and plans further expansion in Asia and globally through potential mergers or acquisitions, its managing director has told South China Morning Post.
The mid-market brand – which champions what it calls “neighbourhood lifestyle hotels” – will open its new Hong Kong property in Tuen Mun as a part of a management contract with electronic product manufacturer Luks Industrial Company, according to Alastair Thomann.
It has three other branded hotels in Kowloon, Beijing, and Shanghai, and in Hong Kong alone the company sees the potential for 10 properties and has already looked at locations in Central and Tsim Sha Tsui, both home to some of the world’s biggest hotel brands.
A member of the Hong Kong-based Rosewood Hotel Group, it has 27 hotels globally in countries including Germany, the UK, and Belgium, but Thomann said it is keenest on shifting its focus predominately to Asia, with plans to open in Jinan in June 2017, and Shenyang in 2018.
“We have a lot of openings and projects in the pipeline for Asia,” Thomann told the Post. “Asia will be our most important market within the next two and a half years.”
The brand’s hoping to hit 80 hotels globally by 2020, and that could be achieved by taking over or merging with another hotel name, he added.