In Joel Waldfogel’s 2009 book Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, this “total deadweight loss of Christmas” in the United States alone is more than US$12 billion.

When I was a kid, Christmas (and birthday) “stuff” had real relevance and significance.

In the tough post-war years, my hard-pressed parents struggled most weeks just to get by. Saving for our Christmas (I was the oldest of five kids, so we had a long list of naughty and nice wishes) began pretty much as soon as the new year began.

One year I got a passionately loved second-hand bicycle. Another year, an almost-new cricket bat. And another, an ingenious go-cart that my engineer father had secretly constructed over several months in our outhouse – a miracle of design that had all of our neighbours’ kids green with envy whenever we had races down the slope of our street.

Those were years when 11 months were empty of gifts or indulgences.

That precious Christmas gift was the one indulgence for which you had craved and prayed for more than 11 hold-your-breath months.

My daughters were still in primary school when we officially designated and distinguished “un-birthday” presents to try to remind them how lucky they were.

Nowadays, the year is so littered with “un-Christmas” and “un-birthday” gifts that the specialness of Santa’s mystical visit has gone, just as homes have become cluttered graveyards for the barely used stuff of Christmases past.

What makes this “stuff” business even worse is the stupendous uselessness – or vacuousness – of so many things coveted during Christmas.

There’s the latest app for the smartphone; the virtual reality goggles that allow kids to become social zombies in their own homes; or the gizmo adorning your wrist that tells you in unnecessarily precise terms that you are alive, have managed only 9,700 steps, or slept badly, or need to eat less after Christmas to get back in shape.

I confess that my own prejudice against the latest creepy fashion of growing bushy or designer beards makes electric trimmers a source of quiet amusement.

One offering that guiltily tempts me is one of those drones made by DJI in China. It would certainly make all of my “stuff-laden” neighbours jealous.

But then I wonder what I might possibly use it for. Apart from some discrete voyeurism, I don’t see much opportunity for dramatic aerial TV footage of earthquakes and floods in Italy, or aerial traffic surveillance.

So if someone were to buy me a drone, there are likely to be just two possible reasons: either they are trying to stir gossip and make a statement about buying stuff few can afford, or they are desperate to avoid the accusation of being so dull that the only truly useful thing they can think of buying is a pair of socks.

So my own version of Christmas excess this year is different. I have escaped the punishing pre-Christmas cycle of annual drinks parties, and – forgive me in advance if you expected otherwise – I have run away from the superfluous cycle of “stuff-giving.”

As you brace yourself for a night of Christmas Eve excess, I will be trudging down the snow-covered slopes of Mt. Subasio in Umbria, aiming to walk into Assisi as sunset falls, as the Christmas lights go on, and as the bells of the Basilica begin their evening chimes.

Over the past week, as you have guiltily indulged, I have been walking across the frosty Foligno plain in Perugia, starting in the little hill town of San Luca, and then through the vineyards of Montefalco to Bavagna and on to Spello at the foot of 4,000-ft Mt. Subasio, awash with Etruscan and Roman history. Even Italy’s economic woes and banking crisis have felt far, far away.

Coming off the chill of Mt. Subasio, we will hopefully stop off at the Eremo delle Carceri – the hermitage 4km outside Assisi that St. Francis so often escaped to in the two decades up to his death in 1226.

There could be few places in the world more at odds with our modern-day story of “stuff” than St. Francis’s hermitage – and few more timely days to drop by.

St. Francis must have driven his merchant father crazy giving away so much stuff from the family store to local mendicants, whether at Christmas or not. And his passionate commitment to the simple life would have been a marketing man’s nightmare.

As we walked across the Foligno plain, we indulged too – but much less guiltily I think. Stuffing ourselves every night with wild boar and other Perugian specialities, quaffed down with Sagrantino, has seemed so deliciously hard-earned after day-long treks through the Etruscan countryside.

There can be no more uplifting escape from our humdrum story of “stuff” than to join the heaving festive families at tonight’s Christmas Eve midnight mass in Assisi’s Basilica, swamped by incense, candlelight, and surrounded on every nave by glowering frescos from Giacomo Cavallini and Giotto.

I’m not a Christian, but I have done this before, and I can promise you, few experiences can be more inspiring or awesome.

Tomorrow, weather permitting, we will have a Christmas Day picnic on the slopes above Assisi. There will be not a hint of “stuff” in sight. The day will be the happier for it.

In very un-Scrooge-like fashion, I toast you a happy stuff-free Christmas.

David Dodwell researches and writes about global, regional and Hong Kong challenges from a Hong Kong point of view