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October ends strong run for mainland home sales

Sales of homes dip on mainland as developers cut sweeteners to bring in homebuyers

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Flats in Wuhan, Hubei province. The value of private homes sold on the mainland dipped by 6.8 per cent last month. Photo: Reteurs

The value of private housing sold on the mainland fell 6.8 per cent in October, despite strong sales gains in previous months.

Data from the National Bureau of Statistics showed October's sales amounted to 503.7 billion yuan (HK$620.22 billion), versus 540.4 billion yuan in September.

"Home sales in early September and in previous months were very strong. Developers also sped up launches of their new projects and offered sweeteners to lure buyers, which is why sales were strong, but then declined in October," said Clement Luk, chief executive at Centaline (China), in eastern and northeastern China. "But home sales during the Mid-Autumn Festival and the National Day holiday between September 30 and October 7, the property market's traditional peak season, were disappointing."

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Luk said developers had also stopped offering further sweeteners to attract potential buyers.

But, the value of year-to-date sales remains up on the comparable period last year, though volumes are down.

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Sales of private homes nationwide totalled 3.88 trillion yuan in the first 10 months of the year, 6.6 per cent more than the same period a year earlier. In all, 700.92 million square metres of housing was sold during the period, down by 1.2 per cent.

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