Google, which pulled its search engine from China in 2010, closed its shopping service in the nation yesterday, the second time in three months it has withdrawn a product from the world's largest internet market.
The company said in a statement the service "was not providing businesses with the level of impact we had hoped".
In September, the firm also ended its three-year-old Google Music Search service in China.
Google would focus on advertising services for mobile applications, desktop display and export-oriented search, it said.
"Google's shopping search engine was one of the earliest players in the China market, but it has remained relatively unknown compared to its rivals," said Chen Shousong of Beijing-based internet marketing consultant Analysts International.