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Chow Tai Fook Jewellery expects mainland market to remain weak

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Chow Tai Fook expects weak sales on mainland
Celine Sun

Chow Tai Fook Jewellery, the world's largest jewellery retailer, expects the mainland market to remain weak in the next few months after it reported an 8 per cent slump in same-store sales for the past quarter.

The company said yesterday revenue in the third quarter of the financial year grew 4 per cent. Revenue in Hong Kong and Macau rose 11 per cent, but the mainland market dropped 3 per cent as shoppers cut spending amid a slowing economy.

Same-store sales, a key measurement of single store performance, fell as much as 11 per cent on the mainland, while those of Hong Kong and Macau contracted 6 per cent.

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The company said worse-than-expected sales during the National Day "golden week" in October dragged down overall sales significantly during the third quarter to December.

"The slowing economy has affected consumers' confidence. And the impact on mainland jewellery sales emerged around three to four months later than in Hong Kong and Macau," said Kent Wong Siu-kei, the managing director of the company.

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The company earlier said mainland same-store sales from April to September grew 3.4 per cent, compared to a 6.3 per cent drop in Hong Kong, Macau and Taiwan.

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