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Online finance firms face scrutiny

Ambitions of mainland e-commerce companies lead to calls for more regulatory oversight

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Alipay launched a fund in co-operation with Tianhong Asset Management, signalling a growth trend in internet financing. Photo: Bloomberg

Mainland e-commerce firms' rising ambitions in wealth management and lending have sparked risk concerns, with analysts calling for joint efforts by the financial authorities to strengthen regulation.

Zhao Xijun, a finance professor at Renmin University in Beijing, said the major concern was the fluctuation in returns offered by the investment products, which are launched by e-commerce companies that team up with financial institutions such as fund-management firms and insurers.

"The returns will depend on the investment performance of those financial institutions, and can fall short of investors' expectations," he said.

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The mainland's leading internet company, Tencent, which runs popular mobile chat application WeChat, last month launched a new asset management platform, Licaitong, operated by its third-party payment unit Tenpay. By using the Licaitong platform, WeChat users can put money directly in a fund managed by four fund management companies that Tencent is co-operating with. The seven-day annualised yield was set at more than 7 per cent when Licaitong was launched,

Similar products hit the market in June when another e-commerce giant, Alibaba, launched Yu E Bao, which is managed by its online-payment affiliate Alipay in co-operation with Tianhong Asset Management. The fund's seven-day annualised return on Tuesday was 6.263 per cent, according to Alipay's website.

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Zhao said internet-based financing was complicated because e-commerce firms could co-operate with different financial institutions which were regulated by different authorities.

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