Top Chinese tissue maker Vinda is banking on e-commerce to drive future growth, after sales last year rose 13.6 per cent.
The company yesterday announced growth in net profit of 1.2 per cent to HK$543 million, with revenue increasing 12.8 per cent to HK$6.8 billion. The market consensus was for revenue of HK$6.95 billion, based on estimates compiled by Bloomberg.
E-commerce accounted for 2.6 per cent of the revenue, up 1.9 percentage points from the year before.
Vinda chief executive Zhang Dongfang said the company aimed to boost e-commerce's contribution to 10 per cent in the coming years, with a team tasked with achieving this goal.
The key is to make us stand out among all the other brands on that platform
"Instead of building our own platform, we'd rather take advantage of the existing ones. The key is to make us stand out among all the other brands on that platform," Zhang said at the annual results briefing yesterday.