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BusinessChina Business
Peter Guy

Mind the Gap | Many start-ups, bulging with endless capital, still lack the nous on how to enforce the ethical values needed to mature

How Uber’s board works together to resolve its current ethical dilemma and repair its badly-bruised reputation will serve as an important example for years to come

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The case of former Uber CEO Travis Kalanick typifies what many still see as a male-dominated Silicon Valley, especially among start-ups. Photo: Reuters

Travis Kalanick, CEO of Uber, has vowed he plans “do a Steve Jobs” and stage a comeback as Uber’s CEO.

Whether or not he can improve the treatment of women in Uber and restore its dominance in the ride sharing market are not two independent goals.

The inability of its investors and board to enforce ethical conduct shows its level of disarray even as they have been seeking a new CEO. The Washington Post reported last week the short list has been narrowed down, to three men.

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Discrimination against women is alive and well in Silicon Valley and technology. I know successful female engineers who were told in high school by teachers – even female teachers – they should plan for a career as a secretary.

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From an early age, to start-ups and right up to board level, women are treated poorly in the male dominated, fraternity house atmosphere.

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