Huawei is better than Apple in the eyes of Chinese consumers despite their preference for global companies, new poll reveals
But local brands outpace international names in China’s fast moving consumer goods sector, says another study
Chinese consumers prefer Google over Baidu, China’s biggest domestic search engine, but home-grown smartphone maker Huawei over Apple, according to a survey released by independent research company Reputation Institute on Wednesday.
But none of the world’s most ubiquitous brands, be it Coca-Cola or Colgate, ranked among the top 10 names in the fast moving consumer goods category, with Chinese products dominating shoppers’ carts, according to another study.
Google took fourth place in a ranking of 155 Chinese and multinational companies’ reputations based on Chinese consumers’ views, while Huawei, the world’s largest telecommunications manufacturer, placed second overall. Baidu lagged far behind in 125th place, while Apple was ranked at No. 12.
“We believe that companies here in China are held to higher standards than other companies in other parts of the world,” said Nicolas Georges Trad, executive partner at Reputation Institute.
Trad said even the best rated companies scored less well in China compared with elsewhere.