Tesla to open integrated customer experience centre in Zhuhai, make city its Greater Bay Area base
- The 21,530 sq ft experience centre opens at the Zhuhai Hi-Tech Industrial Development Zone on Friday
- Zhuhai will be the pivot of Tesla’s future development in the Greater Bay Area, says executive
The 2,000 square metre (21,530 sq ft) Tesla experience centre, which opens on Friday, will allow fans of the US carmaker to get a closer look at the various models, while also offering test drives, sales and after-sales service.
The centre will be located at the Zhuhai Hi-Tech Industrial Development Zone. It follows close on the heels of the California-based EV maker’s experience centre in Shanghai, which opened in May.
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Zhuhai government officials said during the meeting that it expects further cooperation with the US electric car maker.
The role of Zhuhai, one of the nine Guangdong province cities in the Greater Bay Area, is to “strengthen the energy storage and transport system”, according to the Outline Development Plan for bay area, released by the central government in February last year.
The Greater Bay Area is set to play a big role in achieving this, aiming to become a clean energy and low-carbon region, with the goal of progressively developing renewable energy sources.
However, competition has been heating up as a number of home-grown start-ups, including Li Auto, NIO and Xpeng Motors are all keen on grabbing a bigger slice of the domestic market.
Beijing push for more green vehicles is part of the country’s ambitious goal to become carbon neutral by 2060. It wants one in every five new cars on its streets to be either purely electric, petrol-electric hybrid or fuel cell powered by 2025, according to a development plan for new energy vehicles from 2021 to 2035.