Advertisement
Commodities
BusinessCommodities

Bullion keeps its glitter as gold jewellery loses shine in China

Slowing economy and property curbs are making the yellow metal attractive as a safe-haven investment

Reading Time:2 minutes
Why you can trust SCMP
Gold jewellery demand rose by a better-than-expected 1.4 per cent to 170.9 tonnes in the first quarter, recovering from a drop of 14.4 per cent a year ago. Photo: May Tse
Maggie Zhang

Chinese demand for gold bars is likely to gather pace this year amid lacklustre appetite for jewellery made of the precious metal, say experts.

“We are expecting even faster increase in the demand of gold bars this year due to the precious metal’s investment appeal to attract buyers as a safe haven,” said Zhang Yongtao, a deputy chairman of the China Gold Association. “Meanwhile, gold jewellery demand is likely to remain flat, or at most inch up.”

The yellow metal is expected to maintain its allure as an investment option in the mainland amid slower economic growth, financial market uncertainties and an increasingly restricted property sector.

Gold jewellery demand is likely to remain flat, or at most inch up
Zhang Yongtao, China Gold Association

Gold in the form of bullion or bars is seen as a safe alternative investment, especially during times of political and financial uncertainty – ironically, the very conditions that can kill off appetite for gold jewellery.

Advertisement

Demand for physical gold bars surged 60.2 per cent to 101.2 tonnes in the mainland in the first quarter, outpacing growth of 22.4 per cent in the same period a year earlier and a rise of 28.2 per cent in the whole of 2016, according to data from the China Gold Association.

Gold jewellery demand rose by a better-than-expected 1.4 per cent to 170.9 tonnes in the first three months, recovering from a drop of 14.4 per cent a year ago and a loss of 18.9 per cent in the whole of 2016.

Advertisement
Gold bullion demand is on the rise in the mainland as investors look for a safe haven. Photo: Xiaomei Chen
Gold bullion demand is on the rise in the mainland as investors look for a safe haven. Photo: Xiaomei Chen
But Zhang said it’s too early to start celebrating the return of gold jewellery demand. The recovery could be short-lived as he doesn’t see any big changes in fundamentals to support a substantial rise.
Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x