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Ford Motor

Founded by Henry Ford in 1903, Ford is the second biggest US carmaker. It weathered the Great Depression intact, but only survived the Global Financial Crisis by raising more than US$20 billion in cash and mortgaging its trademark blue oval. It was the only major US carmaker to avoid a US government bailout.

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Ford board to set Mulally succession plan in motion

List may be short as carmaker seeks to one day replace the chief who revived its fortunes

PUBLISHED : Saturday, 13 October, 2012, 12:00am
UPDATED : Saturday, 13 October, 2012, 5:19am

Ford Motor's board discussed a succession plan for chief executive Alan Mulally at its monthly meeting, according to a person familiar with the discussions.

The board is preparing to promote Mark Fields to chief operating officer from president of the Americas as part of a plan to have him eventually succeed Mulally, said the person.

Such a move would make clear the succession plan at the second-largest carmaker in the United States, the person said.

The Thursday meeting ended without directors announcing a resolution, said another person familiar with the gathering.

Investors are eager to learn the timetable and details of Ford's plan to replace Mulally, who has won acclaim for saving the company without a federal bailout or bankruptcy, said Adam Jonas, an analyst with Morgan Stanley in New York.

Mulally, 67, has declined to say when he will retire. The uncertainty over the transition of power is weighing on Ford's stock, Jonas said.

"I don't think it's helping," Jonas said. "People just generally expect that because Mulally is at retirement age that he will leave soon. Mark Fields is overwhelmingly seen as the successor."

Ford rose 1.6 per cent to US$10.14 a share at the close in New York on Thursday.

The price of the shares has declined 9.8 per cent the past 12 months and is trading around the December 2009 level, when the US vehicle market hit a 40-year low, Jonas said.

"We do not comment on speculation about personnel actions," said Jay Cooney, a Ford spokesman. "Ford takes succession planning very seriously, and we have succession plans in place for each of our key leadership positions," he said.

"Ford has been one of the poorest-performing auto stocks in the world this year," Jonas wrote in a report, in which he made Ford his top automotive pick and predicted the shares would reach US$17 within the next year. He believes investors are undervaluing Ford's "radically improved product offering".

Mulally has not made it clear to the board when he plans to step down, though his departure is expected around the end of next year, the person said.

Pressed by reporters in New York last month for a departure date, Mulally said he had no plans to retire from the job he took in September 2006.

"Please don't write me off yet," Mulally said on September 18. "I mean, I love it here."

Investors are worried about whether Mulally's cultural and operational changes at Ford will be carried on by his successor, Jonas said.

The changes Mulally made, such as globalising product development and holding management accountable in weekly meetings, will not be easily dismantled, he said.

"Mulally's One Ford strategy has left a permanent mark on the company," Jonas wrote. "The boats have been burned. There's no turning back from Ford as a globally integrated machine."

Ford avoided bankruptcy because it borrowed US$23.4 billion (HK$181 billion) in late 2006, less than four months after Mulally arrived from Boeing.

The company put up all major assets, including its blue oval logo, as collateral. It recovered control of those assets in May after Moody's Investors Service followed Fitch Ratings in upgrading Ford's debt to an investment-grade credit rating.

Mulally revived the company by focusing on quality, fuel economy and technology.

He also cut jobs and sold off European luxury brands Jaguar, Land Rover, Aston Martin and Volvo. Ford lost US$30.1 billion from 2006 through 2008 and earned US$29.5 billion in the past three years, mostly in Fields's North American operations.

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