Apple is stepping up its retail expansion in the mainland with the opening of its third branded store in Beijing on Saturday, three weeks after launching a new outlet in Hong Kong.
The latest Apple Store in the world's second-largest economy is at Beijing apm, a shopping mall and office complex built by Sun Hung Kai Properties and located in busy Wangfujing Street.
This will be the technology giant's eighth retail store in the China market, where it has three shops in Shanghai, two in Hong Kong and two other stores in Beijing.
Apple yesterday posted details of its latest store opening on the Apple China website. The store will take the number of Aple's branded stores to 386 in 13 countries.
"In the past 12 months, we have welcomed over 350 million people to our stores," Denny Tuza, Apple's retail market director for Greater China, said in Hong Kong last month.
An Apple spokeswoman confirmed the opening in Beijing, but declined to provide more facts about the store.