Internet shopping pioneer eBay returns to mainland

eBay links with Xiu.com to deliver international fashion brands to domestic consumers

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There has been a 40 per cent year-on-year increase in goods bought by Chinese consumers navigating eBay.com in English. Photo: Bloomberg

Published: 12:00am, 13 Nov 2012Updated: 8:07pm, 3 Jul 2018

Global internet shopping and auctions giant eBay is making a comeback on the mainland through a new partnership with Xiu.com a leading online apparel merchant.

The two companies said their new eBay Style online platform, which was launched yesterday, offered up to 5,000 brands of clothing, handbags, shoes, accessories, health and beauty products, and other lifestyle-category goods to consumers in the world's largest internet market.

Shenzhen-based Xiu.com is handling all sales, logistics and customer service on the mainland, while eBay connects the mainland's online shoppers to so-called trusted sellers in the United States and its other large markets.

Melanie Tan, a vice-president for eBay, said the selection on offer "will be unmatched" on the mainland, where more and more consumers are making purchases from its international online marketplace.

"We have seen a 40 per cent year-on-year increase of goods bought by Chinese consumers navigating eBay.com in English," Tan said.

It is a tactical return to the mainland for eBay, which closed its domestic eBay EachNet website in 2006 after losing ground to Alibaba Group's Taobao online shopping platform.

Internet shopping pioneer eBay returns to mainland

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}eBay links with Xiu.com to deliver international fashion brands to domestic consumers

eBay links with Xiu.com to deliver international fashion brands to domestic consumers