Yuexiu Property maps growth path
After taking aggressive step of injecting core asset into reit platform, Guangzhou developer continues to pursue nationwide expansion

Yuexiu Property failed to attract much attention from investors in the past few years despite revealing in 2009 its plan to be a nationwide developer.

"It was a very bold move, but a very successful one," said Zhu Chen, a deputy general manager of Yuexiu Property.
The transaction had unlocked the values of the two companies and let them grow, Zhu said.
In July last year, when the proposal was first discussed internally, all the senior executives thought it would be very difficult to achieve, he said.
The injection plan, as expected, attracted controversy when it was announced. The proposal, initiated by the core management team led by chairman Lu Zhifeng, was to inject Guangzhou IFC into Yuexiu Reit, whose assets amounted to less than 7 billion yuan. Market observers described it as a snake-eats-elephant deal, a Chinese idiom referring to the small taking over the big.