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Yuexiu Property maps growth path

After taking aggressive step of injecting core asset into reit platform, Guangzhou developer continues to pursue nationwide expansion

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Zhu Chen says Yuexiu Property plans to inject one property into the reit platform every one to two years. Photo: SCMP
Peggy Sito

Yuexiu Property failed to attract much attention from investors in the past few years despite revealing in 2009 its plan to be a nationwide developer.

That was until about six months ago, when the company announced the aggressive step of injecting its core commercial asset - Guangzhou International Finance Centre - into its 35.58 per cent-owned Yuexiu Real Estate Investment Trust for 13.44 billion yuan (HK$16.7 billion).

"It was a very bold move, but a very successful one," said Zhu Chen, a deputy general manager of Yuexiu Property.

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The transaction had unlocked the values of the two companies and let them grow, Zhu said.

In July last year, when the proposal was first discussed internally, all the senior executives thought it would be very difficult to achieve, he said.

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The injection plan, as expected, attracted controversy when it was announced. The proposal, initiated by the core management team led by chairman Lu Zhifeng, was to inject Guangzhou IFC into Yuexiu Reit, whose assets amounted to less than 7 billion yuan. Market observers described it as a snake-eats-elephant deal, a Chinese idiom referring to the small taking over the big.

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