Apple to open third Hong Kong store in Hysan Place

Tech giant's latest store in Causeway Bay signals its wider Chinese retail expansion

PUBLISHED : Tuesday, 11 December, 2012, 12:00am
UPDATED : Tuesday, 11 December, 2012, 2:55am

Apple, the world's largest technology company, has confirmed it will open its third retail store in Hong Kong on Saturday at Hysan Place in Causeway Bay.

The launch of this new store, the company's 10th in China, was announced yesterday on Apple's Hong Kong website.

The Post reported earlier that Apple leased a 20,000 sq ft space inside Hysan Place, which opened in August. That amount of space would make the new store Apple's largest retail site in Hong Kong. The first Apple Store in Hong Kong, in IFC Mall in Central, covers 15,000 sq ft.

Apple has been stepping up its retail store openings this year in China, which is the company's second-largest market behind the United States. Its China market comprises the mainland, Hong Kong, Taiwan and Macau.

Apple chief Tim Cook said in October that China represented 15 per cent of the company's total revenue in its fiscal year ended September 29.

"We are continuing to invest in our own retail stores [in China], we continue to expand distribution with channel partners … and we continue to see it as an extremely exciting market with more and more people wanting Apple products," Cook said.

The iPhone and iPad maker launched its ninth branded store at the Yitian Holiday Plaza in Shenzhen early last month. That followed the October opening of a three-level shop in Beijing apm, a shopping mall and office complex built by Sun Hung Kai Properties, in busy Wangfujing Street. It is reportedly Apple's biggest retail location in Asia.

In September, Apple opened the doors to its second store in Hong Kong at Festival Walk in Kowloon Tong. By December 15, Apple will have three stores each in Hong Kong, Shanghai and Beijing, and one in Shenzhen.

California-based Apple plans to open 35 new retail stores worldwide in the 12 months to September, according to the company's regulatory filing with the US Securities and Exchange Commission last month. As of the end of September, Apple operated 390 stores worldwide.

Technology analyst firm Forrester said last month Apple was poised to accelerate the development of new retail stores and network of resellers across the mainland. "We understand that two stores in Chengdu and one in Dalian are already under renovation and will be the next [Apple Store] locations [on the mainland]," Forrester Research analyst Zhao Wenyuan said.

"Guangzhou and Chongqing are also in [Apple's] candidate list [of retail locations], but these two will not be ready in the next couple of months."

Zhao said Apple had made an effort to increase the size of its retail footprint outside the mainland's major metropolitan areas and into lower-tier cities through large distributors known as premium authorised resellers.

Previous estimates have put the number of Apple's authorised resellers scattered across the mainland at more than 2,000.