Bloomberg Television, the 24-hour global network broadcasting division of financial information giant Bloomberg, plans to step up the establishment of new partnerships next year in Southeast Asia.
The company, which has its Asia-Pacific headquarters in Hong Kong, recently launched Bloomberg TV Mongolia, a partnership with that country's Trade and Development Bank.
"We are concentrating next year to develop credible partnerships across Southeast Asia, like we have done in India, Mongolia, Turkey and the Middle East," said Parry Ravindranathan, the head of Bloomberg TV Asia-Pacific.
Ravindranathan said the key markets that the firm would focus on next year included Indonesia, Malaysia, Thailand and the Philippines.
By forming strategic broadcast ventures with large corporate partners in the region, Bloomberg TV expects to accelerate the development of its infrastructure, build up its production staff, create more video content from Asia, tap into new advertising markets and widen distribution of its branded programming.
Bloomberg TV India, a joint venture with Mumbai-based UTV Multimedia, is available in more than 30 million households in the country.