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Prince Alwaleed buys into Beijing online retailer 360buy Jingdong

Kingdom Holding invests in e-commerce with HK$3 billion stake in 360buy

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Alwaleed bin Talal

Kingdom Holding bought a stake in 360buy Jingdong, a Beijing-based online retailer, as the investment company controlled by Saudi billionaire Prince Alwaleed bin Talal increases investments in electronic commerce.

Kingdom led a group of investors to buy a stake valued at 1.5 billion riyals (HK$3.1 billion) in 360buy, the Saudi company said in a statement.

There were no details about the other investors.

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Kingdom's investment was about US$125 million, which was financed by debt.

Qatar's QInvest advised on the deal.

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Alwaleed, the world's 14th-richest person, and Kingdom have been investing in e-commerce and technology companies as demand for internet-based services increases.

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