Alibaba launches online group shopping in Hong Kong, Taiwan
E-commerce giant launches daily deals service in the markets amid the rise of aggregators
Alibaba Group, the mainland's largest e-commerce services provider, has extended the reach of its market-leading daily deals group-shopping business into Hong Kong and Taiwan.
Its entry comes as the number of online daily deals players in Hong Kong has fallen, while so-called group-buying aggregators have become more in demand.
Aggregator Yahoo HK Deals, part of internet company Yahoo's local operations, surpassed Groupon Hong Kong last year to become the city's leading online group-shopping platform.
Aggregators consolidate information on available daily deals from other group-buying portals while online daily deals players arrange exclusive promotions.
Besides receiving discounts on premium products and services, users of Juhuasuan Overseas will be able to search Taobao Marketplace's database of more than 800 million product listings.
The group-shopping platform will feature between 12 and 20 new deals each day in popular product categories, including women's apparel, children's toys and clothing, home furnishings and consumer electronics accessories.
"We believe the group-buying markets in Hong Kong and Taiwan are big enough for all players to grow," Alibaba spokeswoman Florence Shih said.